New York, 2 April 2015: There’s a new hybrid in town, and it’s called RAV4. Toyota has been the overwhelming gas-electric hybrid sales leader in the U.S. since 2000. Now, 15 years after the first Prius was sold in the U.S., Toyota has unveiled its eighth hybrid offering as part of the refreshed 2016 RAV4.
Launching this fall, the RAV4 Hybrid will be targeted towards young adventure-seeking couples looking for a vehicle that provides utility, versatility, capability and excellent fuel efficiency.
Fewer fill-ups will become the norm with the addition of a new, fuel efficient RAV4 Hybrid. Higher MPG comes without sacrifice as the RAV4 Hybrid will deliver more horsepower and better acceleration than the conventional RAV4.
A no compromise vehicle, the RAV4 Hybrid will be offered in two premium grades: XLE and Limited. Both grades will be equipped with an Electronic On-Demand All-Wheel-Drive System with intelligence (AWD-i). Also available will be unique 17-inch alloy wheels and six exterior colors (Super White, Blizzard Pearl, Magnetic Gray Metallic, Classic Silver Metallic, Black Sand Pearl and a new BLUE).
The conventional gas version RAV4 will come in four grades: LE, XLE, Limited and the new SE. Together with the new Hybrid XLE and Limited, all 2016 RAV4 models will feature refreshed exterior styling, providing a sleeker, more dynamic appearance. It starts with a new, stronger looking front fascia with an available LED trifecta (Headlights, Daytime Running Lights and Hi-Lo Headlights). The new styling extends along the lower rocker panel to the rear bumper for a flowing visual appeal. A new rear bumper and lift gate with available LED taillights add a premium touch. Additional new exterior features include front and rear silver skid plate garnishes on most models and a standard shark fin antenna. An all-new wheel lineup and three new exterior paint colors (Silver Sky Metallic, Black Currant Metallic, and Electric Storm Blue) round out the exterior design.
Additional convenience technologies include front and rear parking sonar, available Smart Key, and a Homelink garage door opener (standard on Limited grade). The LE grade will have an available Scout cell phone based navigation system. All RAV4 XLE, SE and Limited models will come standard with SiriusXM All-Access Radio with a 3-month complimentary trial.
RAV4 will also offer a new Bird’s Eye View Monitor. This Toyota-first technology utilizes four cameras that are mounted on the front, side mirrors and rear of the vehicle to give the driver a panoramic view of their surroundings. The system offers drivers assistance when parallel parking, and when pulling in and out of parking spaces. The Bird’s Eye View Monitor system also has an industry-first feature called Perimeter Scan, that gives drivers a live rotating 360 degree view of what is around the vehicle, helping them see objects that could be in the way.
The RAV4 started the small SUV segment craze 20 years ago. Five years later, Toyota introduced hybrids to the U.S market, raising the bar for high MPG at an affordable price. Each has helped change the automotive landscape in the U.S. The arrival of the 2016 RAV4 Hybrid will be a natural fit for young buyers seeking the winning combination of affordable SUV utility and the high MPG of Toyota’s Hybrid Synergy Drive.