2014 Ford Fiesta launched at INR 7.69 lacs

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2014 Ford Fiesta launched at INR 7.69 lacs (5)

NEW DELHI, June 19, 2014: The 2014 Ford Fiesta will be available in three trims – Ambiente, Trend and Titanium, all powered by the proven 1.5 L Duratorq diesel engine which is tuned to deliver razor-sharp performance, addictive drivability and outstanding fuel efficiency of 25.01 Km/L.

Offering exceptional value to customers, the 2014 Fiesta’s entry-level trim Ambiente Diesel will be available at Rs. 769,000, followed by Trend Diesel at Rs. 855,720 and top-of-the-line Titanium Diesel at Rs. 929,449.

2014 Ford Fiesta launched at INR 7.69 lacs (4)

“The Fiesta has a very special role in Ford India’s product portfolio and is for the pure driving enthusiasts who are known for their distinct choices and opt for nothing but the best,” said, Nigel Harris, President, Ford India.

“2014 Fiesta, with its best-in-class driving dynamics, design and in-car technology, is a complete package that delivers much more than the expectations of customers in this segment. What’s better is its attractive price, making our premium sedan an even more compelling option for discerning enthusiasts,” he said.

The 2014 Ford Fiesta stands out from the clutter, providing drivers a perfect blend of connected world and a fun-to-drive experience.

Ford’s globally renowned in-car technology – SYNC, that was first introduced in India with the EcoSport, has been upgraded to SYNC with Ford AppLinkTM in the new 2014 Fiesta. This segment-first technology offers unparalleled voice control over smartphone applications to owners, thereby ensuring a safer way to access content, entertainment and information on-the-go. The premium sedan will also offer Emergency Assistance (EA) via SYNC.

2014 Ford Fiesta launched at INR 7.69 lacs (3)

“The 2014 Fiesta is a perfect embodiment of the 24/7 connected lifestyle of today’s savvy, confident and discerning customers. This premium sedan, with its many firsts and innovative features, brings to its segment clever convenience, outstanding fuel economy, exceptional passenger safety and intuitive in-car technologies. It is set out to elevate customer experience to a new level of engagement and connectivity while on the move,” added Harris.

A global trendsetter, the 2014 Ford Fiesta delivers a bold new exterior and elegant interiors optimized for ergonomics. Sporting a host of smart new features such as rain-sensing wipers, auto headlamps and push-button start with smart keyless entry, the car moves up several notches to keep drivers indulged with its clever convenience.

2014 Ford Fiesta launched at INR 7.69 lacs (2)

The 2014 Ford Fiesta has been designed to provide high levels of protection and driver support through a range of advanced active and passive safety features. The premium sedan boasts of a rigid body structure which offers uncompromised safety. A large part of the vehicle’s structure uses high-strength steel with ultra-strong boron steel reinforcing several key points.

Advanced safety technologies such as Electric Power Assisted Steering (EPAS) with Pull-Drift Compensation and the introduction of brand-new rain sensing wipers and automatic headlights reduce the effort while driving by measuring steering input and adapting to changing weather and light conditions. Safety is also enhanced by standard front driver-side airbag and Anti-lock Braking System (ABS) on all variants. These features help customers to remain in control of the car at all times, especially on slippery roads.

The 2014 Ford Fiesta’s safety offerings include Emergency Assistance (EA) via SYNC which helps connect vehicle occupants with emergency services following an accident, providing vehicle location and open line communication.

 

 

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