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LEVI’s STYLE MAY BE AS FRESH AS TOMORROW, BUT WE GO WAY BACK – TO 1853. That’s when Levi Strauss & Co. began. Later, Levi Strauss, the man, partnered with Jacob Davis to invent the blue jean. And Levi’s have been innovating ever since.

Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in jeans. The Levi’s® brand is just part of the story. Levi’s have some 500 stores, and its products are available in 110 countries around the world. Levi’s also home to-

  1. The Levi’s® brand epitomizes classic American style and effortless cool. Since the invention and patent of riveted clothing by Jacob Davis and company founder Levi Strauss in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world — capturing the imagination and loyalty of people for generations. And while the patent has long since expired, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry.
  2. The Dockers® Brand has defined authentic khaki for 25 years. Since its introduction in 1986, the Dockers® brand has been perfecting khakis — and the essential goods to go with them — for men and women all over the world. No compromises in quality. Just versatile, essential style.
  3. In 2003, company launched the Signature by Levi Strauss & Co.™ brand, giving the value-conscious consumer access to high-quality, affordable and fashionable jeans and casual wear from a trusted company and name. The collection includes a variety of products for men, women and children, designed with the high quality construction and craftsmanship that makes Levi Strauss & Co. famous. Each pair of jeans is carefully detailed with vintage-inspired finishes and reinforced with triangle stitching and metal rivets for long-lasting style.
  4. Since 1873, Levi Strauss & Co. has been outfitting the world in denim. In the summer of 2011, the dENiZEN® brand launched in the United States, providing great-fitting, great-looking, well-made jeans exclusively to Target® shoppers in stores and on Target.com. With premium fabrics and finishes and a variety of fits for the entire family, the dENiZEN® brand offers the quality craftsmanship and authentic style that has made Levi Strauss & Co. world-famous for generations. dENiZEN® jeans are the perfect fit for today’s active families, offering the perfect balance of style and value.

1853: LEVI STRAUSS & CO. FOUNDED- Bavarian-born Levi Strauss moves to Gold Rush era San Francisco to open a dry goods business. He sold clothes, boots and other goods to the small retail stores of the American West.

1872: THE RIVETS- Jacob Davis, a tailor from Reno, Nevada, teams with Levi Strauss to create and patent work wear riveted-for-strength made of brown cotton duck and true blue denim.

1873: THE BLUE JEAN IS BORN- Jacob Davis, a tailor from Reno, Nevada, teams with Levi Strauss to create riveted-for-strength workwear made of true blue denim. On May 20, 1873 the U.S. Patent and Trademark Office grants patent #139,121 to Levi Strauss & Co. and Jacob Davis for their invention. This is how the blue jean, originally called “XX,” was born.

1912: CHILD’S PLAY- LS&CO. introduces Koveralls for children, a one-piece denim playsuit. This year also sees the introduction of fine khaki pants and coats to the company’s line of clothing.

1918: FOR THE LADIES- Freedom-Alls make their appearance. This tunic/trouser outfit was designed to give women freedom of movement and release them from the restrictive clothing of the era.

1928: IT’S OFFICIAL- LS&Co. registers the name Levi’s® as a trademark.

1965: INTERNATIONAL MOMENT- The company’s international division is created to pulls together and expands all of the company’s post-war distribution in Europe and Asia.

1967: BATWING- The red housemark “batwing” is designed by Walter Landor & Associates, and has, over the years, become shorthand for the Levi’s® brand itself.

1984: GET THE BLUES- The famous 501® Blues television advertising campaign is launched at the Los Angeles Olympic Games.





President & CEO, Chip Bergh says, “I’m honored to be a part of Levi Strauss & Co. and humbled to have the opportunity to lead this company as it continues an amazing journey. If you’re already a fan of our products, thank you. If not, I hope you’ll take some time to explore this site and learn more about what we do and how we do it. I think you’ll like what you see.”

Levi’s is available online at Myntra.com, flipkart.com and jabong.com

Address: Tower-A, Signature Tower, 5th Floor, Gurgaon Sector 30, Gurgaon – 122002

Call: 1800-1020–501, +(91)-124-4745400

Social media: Facebook, Facebook- India, Twitter, YouTube, Instagram, Pinterest, Google+

Website: levi.com, levi.in

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