Saint-Ouen, 10 April 2015: CITROËN Aircross boasts unique presence among SUVs with its overall balance and flowing design, giving the protective and welcoming concept car a strong identity and a resolutely optimistic spirit. – CONSUMMATE COMFORT FOR EXTRA ENERGY: The cabin brings occupants a new approach to car travel with a modern, bright, fresh and functional design generating physical and mental well-being. – TECHNOLOGICAL INTELLIGENCE FOR RELAXED MOBILITY: Dialogue and sharing are facilitated in a connected SUV with outstanding graphic interfaces and equipped with plug-in hybrid technology.
As it celebrates its 50 millionth car sold since the creation of the Brand some 95 years ago, CITROËN is unveiling a surprising, creative and bold new concept car, one that confirms its ability to develop a positioning that is:
– INTERNATIONAL: CITROËN Aircross illustrates the Brand’s international ambitions, rolling out its positioning initiated with the C4 Cactus with a body style intended for sale around the world.
– DIFFERENT: CITROËN Aircross shakes up design cues while respecting SUV essentials. Drawing on the product and styling traits of the C4 Cactus, the body design and cabin ambience express a sense of modernity and a singular spirit. The new concept car shows CITROËN’s ability to assert its identity in all vehicle segments.
An INVITATION TO TRAVEL in a cabin bringing an immediate sense of consummate comfort and the generation of energy. Everything inside CITROËN Aircross was designed to foster physical and mental well-being. In addition to the physical comfort provided by the broad and generous seats, well-being is further heightened by warm materials and a blend of light and invigorating colors. The purely-drawn lines with their crosswise emphasis suggest space, while the ample geometric shapes structure the uncluttered interior, each one combining aesthetics with functionality. CITROËN Aircross posits a new take on the travel theme with specially designed storage compartments and the use of straps in a fresh and contemporary cabin inviting passengers to take to the road together and in their own style.
The CITROËN Aircross concept car will be unveiled at the Shanghai Motor Show, a symbolic choice of venue given the importance of the Chinese market for CITROËN, accounting as it does for 25% of total sales and standing as the Brand’s number-one market.