Book your 15th March for Tata T1 Prima Truck Racing Championship


Book your 15th March for Tata T1 Prima Truck Racing Championship

Noida, 13 March 2015: Get out from your home to experience something really amazing this Sunday. Welcome to Buddh International Circuit. On 15th March of this Sunday Tata Motors is organizing season 1 of T1 Prima Truck Racing Championship under the aegis of Fédération Internationale de l’Automobile and Federation of Motor Sports Clubs of India. There will six teams for the Championship, to participate with a total of 12 PRIMA World Trucks at Buddh International Circuit.

There are six teams, choose your favourite one from the picture of above or the list below and enter the circuit!

  1. Team Castrol Vecton
  2. Team Cummins
  3. Team Tata Technologies Motorsports
  4. Team Dealer Warriors
  5. Team Dealers Daredevils
  6. Team Allied Partners

Cummins, WABCO, JK Tyres, Castrol and Tata Technologies are the main sponsors. Setco Automotive is one of the sponsors for Team Allied Partners.

To spice up the entertainment there will be performances by Badshah, Benny Dayal, Shankar-Ehsaan-Loy, Garima Yagnik and International dance troupe. You can book the channel number 653 on Dish TV to watch the racing from home.

Ravi Pisharody, executive director, commercial vehicle business unit, Tata Motors, said, “With the first edition of the T1 PRIMA TRUCK RACING CHAMPIONSHIP having produced some very exciting races, we are pleased to announce the next season in 2015. When we announced the initiative last year, as the country’s largest commercial vehicle manufacturer, we embarked on a new journey of HORIZONEXT, adding an exciting new dimension of truck racing to one of the largest trucking markets in the world, leading the transformation in the Indian commercial vehicle space, setting new benchmarks in terms of product engineering, world-class quality manufacturing and marketing. As we enter season two, it is in our continuous endeavour to remain the most preferred trucking brand and I wish to thank our sponsors, team of engineers, consultants, organisers, volunteers and, certainly, spectators for creating a big sporting holiday with an unforgettable atmosphere.”

R Ramakrishnan, senior vice president (commercial), commercial vehicle business unit, Tata Motors, said, “Off the back of a great 2014 campaign, Tata Motors is determined to continue this positive momentum into the new season. Showcasing our commitment to the sport, we have introduced a slew of new initiatives in the 2015 race truck, along with our new Indian driver selection and training program for 2016. As we ready ourselves for season two of the T1 PRIMA TRUCK RACING CHAMPIONSHIP, we hope to strengthen our on-track record, as we continue to lead in a rapidly changing Indian market place, with new-generation trucking technologies and solutions. The event will definitely be one of the highlights of the year.”

Farhan Vohra, FIA steward of clerk of the course, T1 “It’s just so incredible – I would really recommend anybody to go out there and watch 12 big truck compete against each other, a truly fantastic experience. The circuit, the city, the atmosphere… everything! It’s amazing to think of all the work that must go into making it happen. It’s a must-see spectacle, and one that shows just what this sport can achieve with an open-minded approach to creating something new, unusual and innovative. I would like to congratulate Tata Motors for putting this all together and can’t wait for the 2015 season to begin.”

The Tata Prima 4038.S will compete in the T1 PRIMA TRUCK RACING CHAMPIONSHIP 2015, with massive power of 370 BHP @ 2100 RPM and an increased top speed of 130 Km/h over last years’ 110 Km/h. To make these PRIMA trucks fit for racing, key modifications were made to meet a mix of safety and performance as per the British Truck Racing Association guidelines. These included significant changes in fuel tank, brake cooling system, propeller shaft guards, racing seats and safety belts, exhaust, steering wheel among others. The trucks have gone through multiple quality checks, with major testing being undertaken at the BIC and Tata Motors Jamshedpur’s world-class testing facility, for high speed run and control.

For the racing, T.I.C., Integrated Event Marketing as event partner, Havas Media as media partner, Rediffusion-Y&R as advertising partner, Times Now & ET Now as publicity partner and Ten Sports as telecast partner.

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